YSL’s new branding… first look at Saint Laurent Paris

If you didn’t know, YSL have re branded. New creative director Hedi Slimane decided the ‘Y’ was the first thing to be dropped from the House, commented that the first name of the founder keeps the brand in the past. This is his attempt at thrusting it into the 21st Century.

What are we thinking hardcore fashionistas? Is it a wise move? (note the the overlapped YSL logo will remain, THANK CHRIST!)

Do you prefer the old, or in with the new?

Comments

  1. I like it, it looks more modern and chic. It’s also much more authentic as Yves didn’t use his first name when he launched the company.

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