In a world of celebrity and brand collaborations, it’s hard to weed out the really good ones and those that are, well, just a bit shit.

One designer, for instance, has decided to team up with a water filter AND a chocolate company in one week. I mean, seriously?

Anyway, I’m obsessed with The Real Housewives of Beverly Hills, and obsessed with Erika Jayne, so anything she does is amazing. And being the face of Beauty Blender – that little round pointy sponge that people have become infatuated with – just makes sense!


Celebrating @beautyblender

A post shared by Erika Jayne (@theprettymess) on


Meet the Beauty Blender Swirl!

It’s a collaboration I can get behind, even though I’ll never buy or use the product. Erika Jayne (real name¬†Erika Girardi), is not only part of the fabulous Beverly Hills cast, but she is also a singer, and has released some campery corkers!¬†

She’s amazing. And you can buy her Beauty Blender here.

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