It’s always so refreshing to see brands choose a diverse cast of talent for their campaigns. Remember the Kate Spade campaign with Iris Apfel, Jourdan Dunn and others? Or when Alber Elbaz used a whole host of ‘real’ women (meaning non models), including 62-year-old Tziporah Salamon, in 2012?

In a world where you have to tick boxes to be seen as inclusive and diverse in every piece of outward facing media, Kurt Geiger is doing a good job of pleasing people.

ESPECIALLY ME!

Dame. Joan. Collins. The new star of their AW18 campaign. I mean, this is pure genius casting. We all think of Dame Joan as someone who is just all designer and chi chi chi, but one would presume she wouldn’t say yes to a big campaign if she didn’t really want to do it? It’s not like she needs the money.

And and as you can see, she’s bought all the chi chi chi you need! Might she ACTUALLY wear these red heels out in public? Why not!

Kurt Geiger actually asked Joan some questions over on their site. I’ve lifted some here, but you can read the full interview here.

KG: YOUR STYLE IS ICONIC AND VERY DISTINCTIVE – AND SEEMS VERY MUCH PART OF YOUR CHARACTER. HOW WOULD YOU CHARACTERISE YOUR STYLE?

JC: TIMELESS AND ECLECTIC. I’M EQUALLY AT HOME IN A PANTSUIT AND T-SHIRT AS I AM IN A BALLGOWN. I DON’T WANT TO LOOK LIKE ANYONE ELSE, AND I DON’T FOLLOW “TRENDY” FASHION OR OUTFITS THAT ARE GEARED TOWARDS THE VERY YOUNG. I DESIGN MANY OF MY OWN DRESSES AND COSTUMES AND ENJOY CHOOSING THE FABRICS MYSELF.

KG: HOW DO YOU USE FASHION TO EXPRESS YOURSELF?

JC: I CHOOSE WHAT I WEAR EACH DAY DEPENDING ON A) THE WEATHER AND B) WHAT MY PLANS ARE FOR THE DAY. IT MAY BE PANTS (TROUSERS) AND A CASHMERE SWEATER IF IT’S COLD AND I’M STAYING IN OR AN ELEGANT SUIT IF I HAVE A BUSINESS MEETING OR GOING TO LUNCH.

KG: WHEN DID YOU FEEL CONFIDENT IN YOUR OWN STYLE?

JC: I STARTED TO FEEL CONFIDENT IN MY TEENS, WHEN I ESCHEWED PRETTY LITTLE FROCKS WHICH WERE THE STYLE OF THE TIME. I CHOSE TO WEAR BLACK POLO NECK SWEATERS AND TIGHT MATCHING TROUSERS OR A FULL SKIRT WITH A WIDE BELT TO EMPHASIZE MY (THEN) VERY SMALL WAIST, WITH MASSIVE GOLD GYPSY EARRINGS. TRES JULIET GRECO.

7. WE CAN’T NOT MENTION YOUR ROLE AS ALEXIS IN DYNASTY! DO YOU HAVE A FAVOURITE OUTFIT FROM THE SHOW?

THERE ARE SO MANY OUTFITS I LOVED BUT THE GREY SILK JERSEY WRAP DRESS WORN WITH A FUR CAPE TRIMMED WITH GREY FOX AND A MATCHING HAT AND BOOTS IS ONE OF MY FAVORITES. HOWEVER TODAY THAT WOULD BE TOO OVER THE TOP TO WEAR. WHAT I ENJOYED MOST, HOWEVER, WAS COLLABORATING ON EVERY SINGLE OUTFIT WITH THE TALENTED DESIGNER NOLAN MILLER – WE HAD A WONDERFUL TIME AND IT FELT LESS LIKE WORK AND MORE LIKE PLAY.

8. WHO WOULD YOU CHOOSE TO PLAY YOU IN A MOVIE ABOUT YOU?

SHE HASN’T BEEN BORN YET!

KG: WE CAN’T NOT MENTION YOUR ROLE AS ALEXIS IN DYNASTY! DO YOU HAVE A FAVOURITE OUTFIT FROM THE SHOW?

JC: THERE ARE SO MANY OUTFITS I LOVED BUT THE GREY SILK JERSEY WRAP DRESS WORN WITH A FUR CAPE TRIMMED WITH GREY FOX AND A MATCHING HAT AND BOOTS IS ONE OF MY FAVORITES. HOWEVER TODAY THAT WOULD BE TOO OVER THE TOP TO WEAR. WHAT I ENJOYED MOST, HOWEVER, WAS COLLABORATING ON EVERY SINGLE OUTFIT WITH THE TALENTED DESIGNER NOLAN MILLER – WE HAD A WONDERFUL TIME AND IT FELT LESS LIKE WORK AND MORE LIKE PLAY.

KG: WHO WOULD YOU CHOOSE TO PLAY YOU IN A MOVIE ABOUT YOU?

JC: SHE HASN’T BEEN BORN YET!

Gotta love Joan!

Also in the campaign are: Dame Zandra Rhodes (another OMG moment!), Alek Wek and Jamiroquai.

See more from the campaign here.

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