If there's one thing that gets more column inches than Katie Price's personal life or footballers cheating on their Wives And Girlfriends, it is the WAGs themselves. In fact, to be more specific, it is their wardrobes.
We're drawn to the masses of magazine pages and websites, like an obsessed moth to a bright, sparkly light. Coverage of this one's designer wedding dress or that one's lavish evening wear collection, her spiky heels and whats-her-name's super duper number of handbags - it's like car crash fashion news; you don't want to look, but a force so strong entices you in. Before you know it, you have an opinion. OH GOD NO. But don't panic, it's OK, we're allowed to judge. Aren't we?
Taking the one and only power-WAG, Ms Victoria Beckham, out of the mix (she is somewhat more classy than the others, in my eyes anyway), the rest seem to flock to Cricket Boutique in Liverpool for their expensive wears. Coleen et al's favourite place to be, Cricket certainly caters for everyone, including the gents. On a trip to Liverpool I OBVIOUSLY needed to find out what was so attractive about the couture hot-spot...
Not much, is all I can say. Apart from their rather impressive stock of seriously luxurious designer collections (the contents insurance for the place must be astronomical!), there ain't much else pretty about it! In fact, the downstairs men's department I well and truly bypassed for fear of going blind with the sight of too many polo shirts and loafers. Is this what men should wear? Kill me now.
The first thing you're greeted with when you make it up the stairs is a banquette of discounted bags that, quite frankly, an eight year old wouldn't even go near. I can just picture Coleen thumbing through them, turning her nose up. And rightly so! Walk past the bags and you're into serious territory. The entire autumn winter collections from Lanvin, Balmain, Matthew Williamson, Chloe, Temperely to name a few. A wall dedicated to the art of Christian Louboutin (except the wall is more Pound Shop fit than posh boutique). Alexander Wang's gorgeous jersey and leather mix pieces with hairy Cavalli boots.
The clothes were both gorgeous and typically WAG-like, it was just the actual shop that was slightly, erm, interesting. I spoke to the little assistant there, she said: "We're in this location coz of the backdoor, the WAGs can just come in and out and not be hounded by the press". Hmmm, or is it because you'd rather rake in the money rather than spend it on a re-fit???
My verdict - Cricket need a good creative consultant, a painter/decorator and an EXPERIENCED visual merchandiser!
Take a look...
Are the shoes plonked or placed?