Reaching out to a younger, uber fashionable market is what most brands are doing now, usually through cheaper diffusion lines (which usually offer a more creative collection with more freedom in design). And it works. It's a great way of attracting, pulling in and keeping those customers who wouldn't normally shop the main lines. Moschino CHEAPANDCHIC have enlisted pop sweetheart Eliza Doolittle to do just that.
Moschino have always been one of the more 'fun fashion' houses, and Eliza is definitely up for a bit of fun when it comes to her music and style (remember her Mark Fast tassel-on-the-bum dress from the Brits?). The two have come together in a special video for the online boutique at www.moschino.com which sees Eliza, in all her cute girly glory, modelling her five favourite looks from the spring collection. What's more, the soundtrack is her 'Pack Up' song, definitely her best to date.
Never one to shy away from colour, Eliza's chosen looks are garish and bold - big prints and bright colour pops.
Take a look at the video, you can shop the looks straight from it (that SMILE jumper is my favourite... just saying!).
Love, Moschino.
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Welcome to The Very Simon G. My blog has been going for nearly a decade, but there ain’t getting away from me just yet! Come in for fashion, fun and everything in between. Enjoy!