I imagine every girl, women, gay man in London is going absolutely CRAZY today after H&M have 'dropped' their big, massive bags over the capital with the delicious David Beckham Body Wear images emblazoned across them. Doesn't he look super handsome?? This is probably one of the cleverest advertising ideas I've seen - well, since H&M's HUGE Versace bags popped up everywhere anyway! You'll be able to spot a giant David in Westfield London and Stratford, near Tower Bridge (I bet the Queen shudders with excitement every time she sees it!), Victoria Station and Covent Garden.
I'm heading down to the official opening on Wednesday, and for a press conference with DB himself, so I'll fill you all in. To be honest, I'm just hoping firstly he'll be in his boxers, and secondly he brings his style icon wife with him!!!
Anyway, enjoy David Beckham spotting, I know I will! Thanks H&M!