Guess who this campaign shot belongs to...
Nope, it's not Isabel Marant men's (that doesn't even exist yet - silly reader), it's Boohoo.com!! Did you know they did menswear now? Well you should have done. It's REALLY fab.
It started in March with the launch of a men's spring summer collection - I think I ordered most of the pieces on the first day - and now, for autumn winter 2012 boohoo.com have given us men a whole collection focused on heritage and military trends, both of which are HUGE this season.
The camouflage jacket is the star piece in my eyes - easily teamed with anything - and that jumper above will be my new wardrobe staple.
Men, if you're looking for affordable, versatile must-haves, here they are!!
Just to let you know too lovely reader, boohoo.com are very kindly sponsoring me this fashion week to bring you all the coverage you'll ever need :) GET READY!!