Yup, you heard right. Sweet little Romeo Beckham, who looks like a hybrid of his mum and dad if you ask me, is Burberry's new spring summer 2013 campaign star! And by the looks of that big ear-to-ear grin, he's smiling all the to the bank.
He's learning fast, isn't he? Following in David's footsteps, who has reportedly earn over £13 million in the past year from sponsorship deals, this is the 10-year-old's first campaign shoot of a suspected many.
This explains why the whole Beckham brood were wearing Burberry the other day (sans Victoria obviously, who was in her own label). It's quite a clever move on Burberry's part really... having a Beckham on board must be a huge pull for the label, not that they need it, but still!
A Beckham a day keeps the bank manager away - will Romeo's appearance keep the money rolling in for Burberry? Let's wait and see!
Photo credit - Vogue.com