Granted, it doesn't take a lot for me to get excited about a fab dress or an amazing power suit, but when a high street giant - especially one I love so much - releases a collection as strong as this, it shocks me to the very core.
H&M, you've left me speechless with your new Conscious Exclusive collection.Made from all sorts of things I've never heard of 'green' (or sustainable) materials such as organic cotton, recycled polyester and Tencel (a regenerated cellulose fiber made from dissolving pulp - you learn something new everyday), this range is UBER glamorous without a huge price tag, ranging from £12.99 to £199.99 for the lace dress.A sharp tailored women's suit, a kimono style jacket, origami twists and folds, miles of frothy tulle, delicate lace and fine embroidery - I KNOW, all this on the high street! You'd be forgiven for thinking that I'm talking about a Giambattista Valli or a Raf Simons for Dior collection, oh no, it's all about H&M.Oh, and there's mens stuff too... a fringed - yes, FRINGED - blazer and lots more suiting.
“I love how this collection has pure glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” says Ann-Sofie Johansson, H&M’s Head of Design.
I just love. Full stop.
And some accessories...
