Thousands of column inches have been dedicated to Jeremy Scott's first ever catwalk collection for Moschino. When he of the winged trainer was named creative head of the House, we knew we were in for a fun ride. This is the man who sent googly eyes, Bart Simpson and slogans like 'I'm A Mess' and 'Milk Kills' down the catwalk.For Autumn Winter, Jeremy turned his love for junk culture (and food) into some couture. Meet the McSchino collection, including a slightly skewed golden arches, yellow plastic chain detail and classic fast food uniform vibe (shop some of the collection here at LuisaViaRoma).The whole collection is sugary-sweet novelty (the SpongeBob SquarePants stuff, as Tim Blanks said, was a tad too predictable from Scott), which struck chords with everyone really. It all evoked childhood memories, some more recent than others (Rita Ora is 23-years-old after all), but all very much loved.Some love it, some may hate it, but one thing's for sure, no one will ever forget Jeremy Scott's first catwalk collection for Moschino.