Fashion week reviews are nothing new. Ever since there has been models stomping down catwalks there have been journalists furiously writing up their opinions and thoughts about the collection they just witnessed. When bloggers started attending fashion shows and writing show reports, it really became a free for all. Everyone had an opinion they wanted to express, and rightly so. But it meant there was a massive saturation in 'stuff' to read.I've had many conversations with fashion friends who say they have stopped reading show reports, that it's quite an old school, stuffy way of learning about the collections. But the fact is, the trusted journalists know what they are talking about. They have, essentially, studied the designers they are writing about.During fashion week, I can't wait to see what Tim Blanks or Alexander Fury think of a show. And it's interesting now, since Suzy Menkes was named international online editor for Vogue recently, that as of this Couture Fashion Week (happening right now), her reviews are being printed in flyer form and handed out outside the shows.It's almost like Vogue are reinstating the traditional catwalk review. I do wonder though who they are handing these out to. Members of the press? Members of the public? Passers by?I asked the question to someone at Conde Nast who said:
The aim of the report is to promote our websites and Vogue as a fashion authority, and will be "received by industry insiders and opinion formers" (quote from a Condé Nast International spokesperson).
So really it's just pushing the point home to industry people that Suzy is now writing for Vogue online, but I would have found it far more interesting if the spokesperson at Conde Nast had said that they are trying to get Mr/Mrs Joe Bloggs interested in reading these reviews themselves.Anyway, you can read Suzy's reports here from the first day of couture week (Sunday)...