If you walk through the women's floor of Selfridges there are a few rails that you are likely to stop at to marvel over every single piece. Osman is definitely one of them. In six shorts years, Osman Yousefzada has completely won over all you ladies.It's a cliche, but he really does know how to dress a woman. Walking out of his spring summer 2015 show last week, me and a friend were gushing over the collection. She turned to me and said that one of her friends was looking for an amazing strapless bustier top. The friend is 6 feet tall with a curvy figure. It was Osman she was going to recommend.For a few years now, Amex has worked with designers to create a 'uniform' for their Insiders during fashion week. The Amex Insiders are there to make everyone's life a little bit easier: times for the next show, where your next latte is coming from and how to book a cab quickly to race over to the next venue. This season it was Osman's turn, and I'm not just saying this, but his hand-painted kimono jacket has to be the best Insider look ever!Thanks to Amex, I actually own one of these kimono jackets now (I've been told I have one of only 15 made!), I'll do an outfit post with it soon, and I can confirm that it's just as amazing as his ready to wear pieces. Just gorgeous.I got to ask Osman five quick questions after his show. Here's what he had to say...Me: Working with Amex to dress their Insiders must have been different to anything else you've done... how did you decide on the kimono jacket?Osman: Fashion can be a uniform and so I approached dressing the Amex Insiders with this as the central thought. In designing this bespoke piece I wanted to celebrate individuality but still make sure it was a cohesive and uniform look. The kimono silhouette was the perfect starting point.Me: You did have a kimono jacket in the new SS15 collection, was the Amex Insider jacket a continuation of sorts from the new collection?Osman: The kimono silhouette is a staple OSMAN piece that I have been doing for a while. My approach to design has also been to perfect the silhouette and then to allow an element of whimsy, but I always retain an elegance and purity. In designing for the Amex Insiders I really wanted to customise the perfect frame of the kimono with a hand painted print. I was drawn to the idea of freedom and adventure and created a hand-painted brushstroke print to represent a feeling of spontaneity and fluidity.Me: I loved your inspiration book left on the seats at the show, exoticism is obviously key to this collection, but who is the Osman SS15 lady?Osman: I love exoticism, opulence and the idea of far flung places, so the Osman SS15 woman embodies this sense of adventure. She is intelligent, strong, creative and not a slave to trends – she has a strong sense of personal style. She appreciates the understated value of ‘norm core', but also has flash of ingenuity and inspiration in her approach to dressing.Me: Fringing and patchwork are two trends evident for next spring, how did you come to your choices though? Your fringing was quite amazing!Osman: Fringing and patchwork have both always been key elements in exoticism and opulence. Both motifs exude a sense of caravansary and have a distinct voyager element to them, but for SS15 I wanted to take these pieces into a more sophisticated world, where the fringing was elevated and the patchwork felt luxurious.Me: When it comes to red carpet dressing, is this something at the top of your mind, or do you just let your PR team deal with it? How do you feel when you see your designs on the red carpet?Osman: My main objective is to flatter the female form and to enhance it. This is always my main objective. Ultimately, I make sure you see the woman first, before you see the dress. I do this by focusing on cut. This understated glamour, which is modern and clean, works well for the red carpet. It’s always great to see beautiful, iconic women in OSMAN.