I gave up smoking about seven years ago, and actually hate the smell and everything associated with it now, but when cigarette packets look THIS good, it's hard not to fall in love. These are actual clutch bags! I know, I thought they were just fun pop-art paintings at first too, but nope. Look...I'm such a magpie when it comes to anything graphic, bold and colourful, and Yazbukey really captures the imagination. You can probably guess from looking at the spring/summer 2015 collection that it's all about Paris, bringing the brand's tongue-in-cheek humour to the chic fashion city. And, erm, we are told on the Yazbukey site that: 'Yaz (is) an Ottoman princess whose family reigned in Egypt. An interesting fact: one of the family’s ancestors, Mehmet Ali Pasha, King of Egypt, gave the Concorde Obelisk to Napoleon…' Just a little insight as to who is producing this amazing stuff!We also learn that Yaz has previously worked at Margiela, Givenchy (McQueen days) and, most relevant to her own label, Jeremy Scott.
You can shop the SS15 collection for another FOUR DAYS on Moda Operandi here...