Oh I love moments like this... when a label produces a collection, and subsequently a set of campaign shots that is so amazing, so captivating, so bloody marvellous.Salvatore Ferragamo has done exactly this for spring summer 2015. California cool, giraffe print - on shirts and jacket linings, suits for all occasions and some great accessories. It was shot by uber talents Mert and Marcus. It seems whenever the duo are in charge, there's plenty of colour and water of some kind in the shots (remember the Versace shoot they did?).What's more, the Italian fashion house partnered with A$AP Rocky, hip hop artist, for a shoot in LA as part of a series of short films, A Man's Story.Here's the video...

And some shots from the campaign...

Brands spend money on a campaign to sell clothes. And it has worked. I want to buy the whole lot. And I'm sure I'm not the only one. Brilliant styling and partnerships just make everything worth while.Just brilliant.