In a world of celebrity and brand collaborations, it's hard to weed out the really good ones and those that are, well, just a bit shit.
One designer, for instance, has decided to team up with a water filter AND a chocolate company in one week. I mean, seriously?
Anyway, I'm obsessed with The Real Housewives of Beverly Hills, and obsessed with Erika Jayne, so anything she does is amazing. And being the face of Beauty Blender - that little round pointy sponge that people have become infatuated with - just makes sense!
Celebrating @beautyblenderA post shared by Erika Jayne (@theprettymess) on
Meet the Beauty Blender Swirl!
It's a collaboration I can get behind, even though I'll never buy or use the product. Erika Jayne (real name Erika Girardi), is not only part of the fabulous Beverly Hills cast, but she is also a singer, and has released some campery corkers!
She's amazing. And you can buy her Beauty Blender here.