It's fashion week.
In other news, O.M.G. Cher has only gone and partnered with GAP.
Yep, you heard that right... CHER AND GAP. PARTNERED.
I have to be honest, I'm not entirely sure who Future is, but I love the concept of this. Icon meets idol. 'Meet me in the Gap'. It kinda says what it does on the tin.
An unexpected partnership, bridging the gap between new meets, erm, older.
It's funny though, some friends asked me what I thought of this, and when I said I thought it was genius, they responded by saying 'denim is not very Cher though!'.
It actually really is. Find any of her off duty pics, and you'll see she's usually in a pair of bum-sculpting jeans.
Anyway, see some behind the scenes below, and shop the looks here.