Can I just say thank you H&M. Thank you for always giving me an excuse to leave the office, thank you for always keeping me interested in the high street, thank you for upping your game in terms of design recently and thank you, especially for this autumn winter, for taking a step back from the hideous skinny jean movement that I though we'd never come out of.
You see, for AW 2010, the lovely team at H&M have given us a more relaxed male silhouette and, as I'm sure you can tell, I'm completely over the moon about it! GONE are the days of the super skinny stretch hell because let's face it - THEY ARE SO DAMN UNCOMFORTABLE! And hello to the uber cool, uber comfy harem trouser!
Below are some pics from the press day last week, a mix of my shots and some look book shots. I can already tell you that I want everything. The harems, the cape (OMG!), the grey knitted buckle cardi and all the shirts.
The womens collection was super exciting too. Lots of embellishment, lots of shoulders (again) and, like the men's, more of a relaxed shape coming through. The ruffle jumpsuit is a personal fave, as is the safety pin top!
So, once again, thank you H&M.
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Welcome to The Very Simon G. My blog has been going for nearly a decade, but there ain’t getting away from me just yet! Come in for fashion, fun and everything in between. Enjoy!