For someone so obsessed with Ralph and Russo, the couture duo, I'm kicking myself that it has taken me this long to go and have a look at their new-ish home in the Superbrands section at Harrods.I know I'm always so gushy and OTT about, well, everything, but OH MY ACTUAL GOD. This blew my mind!So, in an interview published on Vogue.com, Michael Russo said:

Our clients are modern women with demanding careers and schedules that don't always allow for endless fittings. With completion usually taking several weeks, sometimes months, we had until now been unable to cater to an increasing number of clients wanting pieces available within a shorter time frame. The opening of our showroom at Harrods will satisfy such clients' needs.

This completely makes sense. I imagine if you were an uber rich, fashion-obsessed, busy woman (lunching and charity event-ing, obvs!), you wouldn't want to spend loads of times on fittings. Although for me, that would be a really interesting part of the whole process.

I think this is an amazing way forward for couture houses. Yes, some may still think that couture isn't for the masses, that it should still be considered 'other worldly'. And part of me agrees. The work that goes into some of these dresses is beyond anything else in the fashion business (I was told one of these dresses took 20 people to stitch over 6000 crystals onto it). But opening up a made-to-measure business like this, to show off the skill and craftsmanship without having to do a special handshake or knock at a door to get into such a couture House is, if you ask me, utter genius.This is how to get reach out to a whole new customer. I took Mummy G to Harrods to see the boutique, and she instantly fell in love, saying that if it was open earlier last year, she would have considered a dress for my wedding. IMAGINE!

All the dresses you see in these pictures are available to buy from the boutique too, which means you get a slice of couture without the time-consuming fittings. And you'll find the new, exclusive to Harrods shoe line, which I spoke about here, available to buy too.